We are moving through the turbulence zone, but hopefully, sooner or later everything will start getting back to normal, – when exactly?
… Nobody knows yet, maybe 3-6 months from now? To be realistic, even after the pandemic is over – the market will not recover right away.
New hardships are going to arise that everyone in the industry will face – we shouldn’t expect customers to rush into the stores, it may become a long reconstruction process…
It is very important these days to try to stay connected with your customers – this is the basis for future success and fast recovery in the beauty business. Most of your clients these days stay indoors and spend lots of time on the internet and social media.
For this reason, we would greatly recommend using social media communication channels at a maximum level.
A good idea is to share with your clients some basic skin care techniques and methods with recommending of home-care products
Selling online – is the best.
If you don’t have an online shop, you can use our online shopping platform www.etre-belle.com.au or try to sell via Facebook and Instagram – it works too in some cases, again the main idea here is staying in touch with customers. Of course, large discount rates should be offered.
Considering beauty services. It’s an interesting idea to sell your treatments ‘in advance’ with a deep discount as a voucher.
Let’s say your favourite treatment Meso-Sono which normally costs $ 200
You can offer the same treatment with a deep 50% discount if your customer pays now – to use it later – when you re-open.
It’s an excellent approach – you can get some ‘so-needed’ cash today with a guarantee to see your customers returning as soon as you’re open for business.
At this stage, we are operating, as usual, please let us know if you may consider replenishing your stock for both professional or retail skincare categories – currently, we have a full stock Être Belle Beauty System.
We are here for you and will be glad to help you with this or any other issues now and in the future.
→ Here is the new product we originally planned for market launch in Australia in March 2020.
Ionto Glow Solution
Which is a fully automated facial treatment concept performed in 4 stages/ We are convinced, that products like this - will help our clients to recover at a much faster pace - from our side, we will be supporting you with special discounts and trading terms.